Varalakshmi Vratam is an important Puja, dedicated to Goddess Varalakshmi, performed by many women in the states of Andhra Pradesh, Karnataka, Tamil Nadu and Maharashtra. Varalakshmi is another form of Lord Vishnu's consort Lakshmi, the Goddess of wealth. In North Indian states Varalakshmi Puja is not as popular as those of South Indian states.
Varalakshmi Vratam falls during Shukla Paksha of Hindu month Shravan and it is observed on first Friday before Shravan Purnima. Shravan Purnima is observed as Raksha Bandhan in most Indian states. Varalakshmi Vratam also happens to be second Friday in Shravan month. Currently it falls in month of July or August in English calendar.